COFCO was awarded as the most valuable brand in Beijing on January 21 during the ceremony held by Sina in Mei Lan Fang Theater. And Fortune was appraised as the most reliable brand based on Internet polls. Mr. Qu Zhe, COFCO Assistant President, was invited as honorable guest.
As Mr. Chen Gang, GM of COFCO Food Sales & Distribution Co., Ltd, said in the speech after receiving the award, brand value enhancement always motivates COFCO which is devoted to offering high quality, nutritious and healthy foods to consumers including the large population of Internet users. It takes energy to do anything online and so it is in need for Internet users to have nutritious foods. COFCO innovates to develop its own brands which in turn contribute to China’s indigenous brand portfolio.
COFCO carries out the value chain control strategy in order to lead the agri product and food markets. COFCO receiving this award indicates that the strategy has been widely comprehended and accepted by Internet users.
Fortune has gone through brand culture changes but never abandoned the basis concept of Health which won Internet users’ trust.
